In her energy
The masculine culture surrounding energy drinks is in need of a wake up call.
5-Hour Energy is taking shots at the male-focused energy drink market by reformulating our classic caffeine boost into a natural liquid energy supplement for women. 5HE’s all killer with no filler and packs a punch to fuel your passions and help you get in your energy.
The Problem:
How do we transform this gas station staple into a wellness shot that women will actually want to reach for?
The Solution:
With a new health-centered formula and fresh branding to match, 5-Hour Energy is changing the energy drink game—and their name.
5heWork
These vending machines offer more than meets the eye. ‘5heWork’ is a co-working space hidden in plain sight behind the door of an ordinary 5HE vending machine. A professional ‘speakeasy’ that offers workshops, professional events, and networking opportunities for women by women.
